Presenting With Impact — Presence is the key to success

Presenting with impact doesn’t seem to be something that comes naturally or easily to many professionals but it is within our reach and the key to success is presence.

At Mindful Presenter we believe that presence is having a sense of poise and self-assurance along with the ability to make others feel like they are the most important person in the room. It is that feeling of credibility a person conveys together with the air of authority even though in terms of position or status they may not actually have any.

It’s a charisma in the form of a likability that immediately tells you that you’re in good hands.

Many presenters believe that presence is something you either have or you don’t. Those who subscribe to that theory generally focus on impressing their audience with content in the conviction that the information alone will be sufficient to win them over.

If you have a speech or presentation to give soon I’d like you to challenge that assertion and consider the possibility that presence is learned and it’s within your reach. I believe that there are 3 core elements to presence and each of them are readily obtainable:

1. Nobility

I don’t mean nobility in the aristocratic sense of the word. I mean a speaker who is magnanimous, honest and moral; noble to their cause.

The route to nobility when presenting is through giving yourself to your audience, that means making it all about them and not you. It means being generous with your energy, insights and intent to make a genuine difference to their lives.

The starting point is taking yourself off of ‘auto-pilot’ which means you stop presenting the way you’ve always done if it doesn’t serve your audience well and help you to connect with them.

There is plenty you can do to achieve that goal and it’s worth starting by focusing on:

How you see your audience

– Remember, some are mothers or fathers, all are sons and daughters and they are all creative, responsible and intelligent people who hope you have something to share which will help them in some way.

– They are all busy professionals who have taken time out to listen to you because they are interested in what you have to say and they care. There are a great number of other things they could be doing instead.

– A room full of people who have fears, anxieties, hopes and aspirations just like you and they live in hope that you understand them and will share some of your feelings too.

– Emotional beings who really don’t want to be lectured at and want you to help them to feel something as well as become a little wiser.

How you act

– Stand and move with purpose and confidence.

– Use strong and meaningful hand gestures.

– Give them the gift of connecting with them through active eye contact.

– Make sure that your voice, gestures and facial expressions mirror your words.

How you speak

– Animate your voice buy varying your pitch, tone, volume and pace.

– Pause every now and then to help your message land with your audience.

– Tell them stories.

– Lose the corporate speak and let them hear the real you.

How you look

– Dress for your audience; if they wear suits then you should too.

– Pay attention to detail — polished shoes, well-groomed hair, avoid distracting jewelry.

– Look rested and healthy.

– Smile and look confident.

As you can see your first priority is to act, sound and look like your audience are the most important people in your life in that moment.

Go out of your way to embrace and practice using these suggestions at every opportunity to let your audience see just how much you care.

2. Awareness

Did you have a shower this morning?

That may sound like a strange question for an article on presentation skills but it’s relevant and important nevertheless.

It’s a question we ask our delegates in our workshops.

Most people answer yes of course so we then ask a follow up question; did you really have a shower or were you just in the shower?

There really is a significant difference.

Having a shower mindfully means noticing the feeling, temperature and touch of the water on your skin at each moment. It means feeling the texture and breathing in the scent of the shower gel and shampoo you use.

That’s the level of awareness I’m referring to; try it next time you shower.

It’s the same with presenting.

It’s my belief that many presenters aren’t really in the room when they are speaking. Their body might be there and their mouths are moving but sometimes there is just a lack of awareness.

The best presenters know how to really be in the room with their audience.

– They arrive as early as they can and once they done the usual AV check they just get to know the room. They spend a few minutes just standing in the area and familiarise themselves with the space.

– They take a few moments to see things from their audience’s perspective and sit in as many of their seats as they can well before they arrive.

– Once everything is set and they are just waiting for their audience to arrive they sit quietly and meditate or simply breathe.

3. Purpose

A prerequisite to presence is purpose.

The Mindful Presenter knows that the most important element of their presentation is having absolute clarity about why they are speaking in the first place and what they hope to achieve. They know exactly what they want their audience to think, feel and do.

A presenter’s presence can only really be felt once they have acknowledged with certainty what it is they want their audience to:

Remember — Understanding isn’t the same as remembering. An audience can understand completely what it is you’ve just presented yet forget 90% of the information within 2 hours. When you are mindful of what you want your audience to remember you can begin to craft and deliver your message to ensure they do.

Feel — Whether you’re presenting at a team meeting, conference, board meeting or sales pitch your job is to help your audience feel something. Unless you feel it yourself it’s highly unlikely that your audience will.

Your presence will be felt by your intention.

“If your presence doesn’t make an impact, your absence won’t make a difference.” Trey Smith

If this article has inspired you to learn a little more about how effective your presentation skills are you may want to take a look at our presentation training and presentation coaching pages to see how we may be able to help you. You will also find a great deal of really helpful ‘free’ information in our Learning Centre.

Author, speaker, trainer, presenter - former corporate executive passionate about personal leadership, people and results.

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